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Chinese electronic products to high-end market

Date: 2017-01-06
Browsing times: 175
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Release date: 2017-01-06
Browsing times: 175

Las Vegas's consumer electronics show was officially opened in January 5th, the exhibition for a period of 3 days, more than 3800 exhibitors. This year's consumer electronics show in Las Vegas, there is no lack of outstanding Chinese exhibitors, exhibitors in more than 1/3 from china.

Chinese manufacturers launch new products

U.S. consumer Technology Association recently released a report expected, due to the appreciation of the dollar and the impact of increased global trade uncertainty, global consumer electronics spending in 2017 will continue to decline. But in terms of regions, China, India and other emerging markets in Asia has great potential in the field of consumer electronics. The Association believes that over the past few years, China has developed into a very mature consumer electronics market, electronic technology has penetrated into all aspects of Chinese life.

By the user directly involved in the development and design of mobile phones, the world's first dual color 4K laser TV, with ultra-thin body and borderless design of quantum dot tv...... Chinese manufacturers to launch new products, consumer electronics show in Las Vegas concern. ZTE, Hisense and TCL and other Chinese companies released a number of new products. ZTE released called "Hawkeye" mobile phone, is expected to face the global sale in the three quarter of this year.

It is predicted that this year's global TV sales will be slightly increased from 1% to 229 million units, of which 4K TV sales will grow from 2016 to Taiwan's 81 million 900 thousand units. TCL at the show has a slim body and borderless design of X2 and X3, two TV based on quantum dot materials, the material has excellent heat resistance and stability. Two set the highest brightness up to 400 nits, color gamut than ordinary LCD TV 50%, and with 7.9 mm and 6.9 mm Slim, significantly enhance the flat-panel television industry standard. Two TV is expected in the two quarter of this year in Asia, the Americas, Europe and africa. Hisense had in 2015 at the consumer electronics show in Las Vegas starting last year starting 4K laser TV, laser TV, this year, the company once again the first dual color 4K laser TV, in the blue laser module on the basis of the increase of red laser module. "In the laser technology, we in a small step, a big three, become the world's undisputed leader of laser TV market," Hisense President Liu Hong said.

Virtual reality technology has become popular

One of the focus of this year's exhibition is the virtual reality technology. According to the official website of the exhibition, a total of more than 70 virtual reality related exhibitors, an increase of 48%.

Many of the media will be in 2016 as the virtual reality industry outbreak first year, because the United States Facebook's Ake Ruth, HTC, SONY and other major virtual reality hardware vendor has launched the consumer level head mounted display, not detonate the mass of consumers and investment institutions before attention. At the same time, the corresponding development platform, application suites and solutions have been gradually expanded and improved.

But some industry data show that in 2016 the actual sales of virtual reality hardware market is far less than expected. The virtual reality conference held in San Francisco Exhibition Center, before the date of the University of California in the United States, a number of Silicon Valley venture capital experts have dished out the "virtual reality winter capital theory". Peter Kakik, the main founder of the conference, said in an interview with this reporter, whether it is hardware head mounted display or content, the current development of virtual reality did not meet expectations. He said: the development of space is still very large, investment squeeze can squeeze out some bubbles in disguise."

The price is too high, too little is not the main reason for the development of virtual reality, the lack of content is the real problem. In particular, the advent of the era of mobile virtual reality, user needs and requirements of the content gradually increased. More than $5 billion in the global game market is an important way to gain the current virtual reality technology, especially virtual reality game mobile phone with low threshold, the amount of users in 2016 accounted for almost 70% of the whole game industry.

Located in Losangeles will be integrated into the interactive teaching platform of virtual reality technology "virtual channel" company founder George Blum told reporters that the application of virtual reality technology education will be very promising in the field, that borrow experience from the immersive virtual reality, the future education will become more interesting and effective. Based in Losangeles, the state of AI technology company has been focused on the development of virtual human technology. The company co-founder Zheng Yi told this reporter, the future of artificial intelligence technology combined with the reality of social networking will become a major trend. In addition, from Taipei, China Science and technology Daren Zhang Jiabin hopes to promote the integration of virtual reality and traditional Chinese medicine acupuncture to benefit patients.

China is becoming the world's most important consumer market for virtual reality, which is recognized in the industry. Goldman Sachs Group in accordance with the International Investment Bank forecast at the beginning of this year, by 2025, the global virtual reality market revenue is expected to soar to $60 billion, of which half of the hardware and software. At the same time, in 2016, China's virtual reality head mounted display sales are expected to account for the global 1/3. The British "economist" magazine recently also wrote that in the spreading of virtual reality, Chinese ahead of the world.

In the HTC virtual reality head mounted display Chinese area general manager Wang Congqing view, Chinese virtual reality market has great potential, this is not only due to the continuous innovation of enterprises to upgrade, but also because most people including Chinese business users and consumers of the acceptance of new technology is much higher than that in other parts of the world. Industry division


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